Wise Weeds Botanicals

Thursday, October 26, 2006

"Scents able" Marketing

This is a National Public Radio, Marketplace report.

Basically, this radio report (the link takes you to the transcript and you can listen to it also) details advertising/marketing's use of scent to draw in consumers and keep them looking at products longer, so they will be most likely to buy them.

Hey, I've been doing that one for years! You know, burning incense at festivals. Anyone who stops in my shop notices the scent, usually favorably.

And, real estate people have known for years that the smell of fresh baked bread, or a cinnamon simmering potpourri makes a house more attractive (on an unconscious level) to potential buyers.

Saturday, October 21, 2006

Beads N Botanicals One Year Anniversary

Hey, it's hard to believe, but Beads N Botanicals will be a year old in less than a month!

We'll be hosting a First Year Anniversary Holiday Gifts & Open House on Saturday, November 18, from 10 a.m. to 5 p.m. Mulled cider, special discounts and craft demonstrations will be featured.

Stop by, get a spicy apple cider drink and hang out. Bring your beading crafts to show off.

Beads N Botanicals First Anniversary